Empowering Innovation in Real Estate Technology

Every year motivated entrepreneurs work to be on the forefront of innovation. However, coming up with an idea is only half the battle.

In 2004 at the age of 18, I jumped into the business world.

As a freshman in college, I seized an opportunity to lease a small 10×10 “shack” (previously used as a book return station) at the main entrance to San Diego State University. I didn’t know what I was going to do with it at first, but I calculated over 15k people who walked by the building each day and relied on intuition to figure it out.

With only $5k in the bank, I leased the space and put an “Advertise Here” sign on the building. One week later, I had several interested parties who wanted to market to the college demographic. I ended up leasing out ad space on 1 side of the building for 5x the monthly rent.

Not only was this my first real estate deal, but it turned into a massive marketing channel which expanded into building local advertising networks.

At the same time Zillow was founded, offering a free Q&A blogging platform for agents, I worked locally to become in the top 1% of all agents at the age of 21. After spending time in commercial real estate and development, I found the number of client “leads” coming through my website increased to 300+/month with no ad expense. Dumbfounded by the lack of real estate technology and ease of access for growth, I ended up mapping out the industry and where it was headed.

This couldn’t be done on paper.

I went to a local fabric store and bought a 10x20ft plastic sheet (the kind grandma put over her living room couch) which I would end up nailing to the living room wall of my 1 bedroom apartment. While others continued selling real estate, I found myself drawn towards the crossroads of Real Estate, Advertising and Technology.

From foreseeing the expansion of Executive Offices for Real Estate agents, to commission reductions and increased marketing costs. I decided to take the next step forward in doing what I could as a self-funded young business owner. So, I began investing in domain assets and building branding for Real Estate related companies. This eventually lead into 11+ trademarked brands and over 500+ domains.

After 14 years as an independent business owner, I’ve never taken on debt. Never had investors. Not because I haven’t had the chance, but because I never found the right fit…and what I was trying to pitch was a new category of business. VC’s and angel investors just didn’t get it.

Today, as we step into a new era and finally classify this industry as “PropTech”; it only makes since to put the long list of real estate technology assets under one roof. Thus, the formation of PropTech Holdings, LLC. A company dedication to empowering innovation in Real Estate Technology.

If you’re interested in Investing in PropTech companies and think you would be a good fit, let’s setup a time to chat.

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